Posts Tagged ‘methodology’

WIERD Methodology: Some Problems with the Study of Sexuality

December 9, 2012

The title of this blog post refers to a 2010 paper entitled “The WEIRDest People in the World?” by J Henrich, S. Heine and A Norenzayan. WEIRD is an acronym for White, Educated, Industrialized, Rich, and Democratic. In the paper, the authors argue that most psychology studies take as their sample study group undergraduate college students who generally fit the WEIRD acronym. They argue that this sample is not very indicative of humanity as a whole and we should be very wary of using this group as indicators of general human psychological states. As they say, the WEIRDos “are particularly unusual compared with the rest of the species – frequent outliers.”

At first, I was skeptical of the acronym. I thought, why are we creating a new acronym for a problem covered by the term “eurocentrism”? But, WEIRD actually points to the demographic of study, and has some value specifying that group. However, I find that the more important issue is the methodology that makes this acronym meaningful: the lazy and ethnocentric science of human behavior.

I am quite approving of science that aims to find generalized human characteristics, also known as “human nature”. The problem is when lazy science puts the cart before the horse. As an example, let me point you to a BBC documentary about nudity I stumbled across last week.